Privacy Policy

Introduction & Scope

Welcome to Anant Jewellery ("we", "our", "us"). This Privacy Policy is published in accordance with the Information Technology Act, 2000, the Information Technology (Amendment) Act, 2008, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, along with any other applicable laws and regulations in India.

This Privacy Policy applies to all services provided by Anant Jewellery, including our website, physical showroom interactions, social media presence, customer support channels, and any other interaction you may have with us. It describes how we collect, use, store, share, and protect information about you.

Our showroom is located at: Shop 8, Silicon Square Business Park, Bellandur Main Road, Bengaluru, Karnataka 560103, India.

For any privacy-related questions, you may contact us at info@anantofficial.in or call us at +91 99178 70214.

Information We Collect

We collect information to provide and improve our services to you. The categories of information we may collect include:

2.1 Personal Identification Information

• Full name, date of birth, gender
• Postal address, city, state, PIN code
• Email address and phone/mobile number
• Government identification for purchase verification (as required by applicable jewellery regulations)

2.2 Transaction Information

• Purchase history, order details, invoice information
• Payment method details (we do not store full card numbers)
• Exchange and buy-back transaction records
• Custom order specifications and design consultations

2.3 Automatically Collected Information

• IP address, browser type, device identifiers
• Pages visited, time spent on pages, referral sources
• Cookies and similar tracking technologies

2.4 Communication Information

• Enquiries, messages, and feedback submitted through our contact form
• Correspondence via email, SMS, or WhatsApp with our team
• Social media interactions and comments

How We Use Your Information

We use the personal information we collect for the following purposes:

• Processing Transactions: To fulfil your jewellery purchases, manage custom orders, process exchanges, and issue receipts and invoices.
• Customer Service: To respond to your queries, resolve complaints, and provide post-sale support including maintenance and repair services.
• Marketing & Promotions: To send you information about new collections, seasonal offers, exclusive promotions, jewellery care tips, and festive campaigns — subject to your communication consent.
• Improving Our Services: To analyse shopping patterns, understand customer preferences, and enhance our collections, store experience, and website functionality.
• Legal Compliance: To comply with applicable laws including Anti-Money Laundering (AML) regulations applicable to jewellery businesses in India.
• Security: To detect, prevent, and address fraudulent transactions, identity theft, or other illegal activities.
• Personalisation: To customise your experience and present jewellery recommendations aligned with your preferences and purchase history.

Notification and Communication Consent

When you provide your mobile number, email address, or any other contact information to us, you expressly consent to being contacted by Anant Jewellery and/or My Inbox Media ® (our authorised communication service partner) through:

• SMS (Short Message Service): Transactional updates (order confirmations, ready-for-collection notifications) and promotional messages about offers, events, and new launches.
• Email: Order confirmations, newsletters, collection previews, special occasion reminders, and promotional emails.
• OBD (Outbound Dialling): Automated voice call alerts for important service notifications, festive offers, and exclusive member benefits.
• Google RCS (Rich Communication Services): Enhanced messaging with rich media previews of our latest jewellery collections, interactive promotions, and appointment reminders.
• WhatsApp: Service updates, enquiry follow-ups, new arrival previews, and customer support communications via WhatsApp Business.
• Push Notifications: Real-time alerts about flash sales, new arrivals, appointment reminders, and important account notifications.

4.1 Consent for My Inbox Media ®

By submitting your contact details through our contact form or any other channel, and by ticking the consent checkbox, you agree to receive communications from Anant Jewellery via My Inbox Media ® — our authorised digital communication partner — for the purposes of delivering services, offers, updates, promotions, and related information via SMS, email, OBD, Google RCS, and WhatsApp.

4.2 Opting Out of Communications

You may choose to opt out of marketing communications at any time by:

• Clicking the "Unsubscribe" link in any promotional email we send you
• Sending an opt-out request to info@anantofficial.in
• Replying "STOP" to any SMS or WhatsApp message you receive from us
• Contacting us directly at +91 99178 70214

Please note that even after opting out of marketing communications, you will continue to receive transactional messages that are essential for completing your purchases, managing your orders, or responding to your service requests.

Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes. We may, however, share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our website, processing payments, delivering communications (including My Inbox Media ®), and providing customer service. These parties are contractually bound to maintain confidentiality.
• Legal Requirements: When required by law, court order, or government authority, including regulatory bodies governing jewellery businesses in India.
• Business Transfers: In the event of a merger, acquisition, or sale of our business assets, your information may be transferred as part of that transaction, subject to equivalent privacy protections.
• Fraud Prevention: To protect the rights, property, or safety of Anant Jewellery, our customers, or others, we may share information with law enforcement or other entities.

Data Security

We implement industry-standard technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, and destruction. Our security practices include:

• SSL/TLS encryption for all data transmitted through our website
• Restricted access controls — only authorised personnel can access personal data
• Regular security audits and vulnerability assessments
• Secure data storage with encrypted databases
• Employee training on data protection and privacy best practices

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security but are committed to promptly informing you of any data breach that may affect your rights and interests.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences, analyse site traffic, and serve relevant content.

Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly. Cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our website through tools like Google Analytics.
• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.
• Preference Cookies: Remember your settings and preferences for a personalised browsing experience.

You can control or delete cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

Your Rights & Choices

As a data subject under applicable Indian privacy laws, you have the following rights with respect to your personal information:

• Right to Access: Request a copy of the personal information we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete personal information.
• Right to Deletion: Request deletion of your personal information, subject to legal and regulatory retention requirements.
• Right to Withdraw Consent: Withdraw your consent for marketing communications at any time without affecting prior lawful processing.
• Right to Data Portability: Request transfer of your data in a structured, commonly used format where technically feasible.

To exercise any of these rights, please contact us at info@anantofficial.in. We will respond to your request within 30 days of receipt.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically:

• Transaction records are retained for a minimum of 7 years as required under Indian taxation and anti-money laundering laws applicable to jewellery businesses.
• Customer service records are retained for 3 years from the last interaction.
• Marketing consent records are retained for the duration of the consent and for up to 3 years after withdrawal, for compliance verification purposes.

Once the retention period expires, we securely delete or anonymise your information in accordance with our data destruction protocols.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at info@anantofficial.in and we will take steps to delete such information from our records.

Third Party Links

Our website may contain links to third-party websites for your convenience. These websites operate independently and have their own privacy policies. We have no control over and are not responsible for the content or privacy practices of any third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy. For material changes, we will notify registered customers via email or prominent notice on our website.

Contact & Grievance Redressal

If you have any questions, concerns, or grievances regarding this Privacy Policy or our data handling practices, please contact our Privacy Officer:

We are committed to resolving any privacy-related complaints and queries promptly. If you are not satisfied with our response, you may escalate the matter to the appropriate authority under applicable Indian data protection laws.